HSS8120 Research : Colour Psychology



Even though emotions is a comprehensive psychological and physiological state, many researchs have confirmed that It can affected by colours. Specifically, different colors will make people feel different and the color can affect and change a person’s mood.

While perceptions of color are somewhat subjective, there are some color effects that have universal meaning. Colors in the red area of the color spectrum are known as warm colors and include red, orange and yellow.These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.

Colors on the blue side of the spectrum are known as cool colors and include blue, purple and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.