Project Branding
I’ve spent a few weeks now pondering what I should actually call my project. After spending a while thinking exactly what it is I’m trying to convey/achieve, I’ve decided to call my project “Clink”. I realised I wanted to suggest some of the experience/atmosphere/feeling of dining with others, and I love how when people are eating – or in restaurants – you can hear all the cutlery and glasses clinking. That “hum” of society and people enjoying each others’ company is really nice. So – for me anyway – the word “Clink” is rather fitting. I also like the connotation of clinking glasses, or saying “cheers”; it also ties in really nicely with the idea of dining with someone and enjoying their company.
I’ve been prototyping some branding and identity ideas this week, so my cultural probes can go out with an identity.
I’ll probably go with this one, although I can’t shake the feeling that I’ve shamelessly yet subconsciously ripped it off from something else? If anyone knows, please do let me know!
This one is a bit rough as it was only an idea, but what I was getting at was making the L and the I look like a knife and fork. Part of me loves it, but my boyfriend pointed out that they’re the wrong way round, which now bothers me a little!
I love serif fonts so I also toyed with something very simple for a while.