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HSS8121: Reflective log

As this module is actually divided in two parts I think it makes sense to reflect about it in two parts as well.


I think the module Enterprise and Research Methods didn’t start the 4th of February as the handbook says; it actually started the first session of the module HSS8123 when Tom and John asked us what kind of methods we used to use for our practice. When they asked that question in class, I would dare to say that most of us didn’t know what to answer. In my case, I didn’t know what to answer because I never thought about it. I guess it has to do with the fact that I never saw myself as an artist (like John and Tom have always treated us in class) and therefore I never thought of my work methods as an artist either. I still don’t consider myself to be an artist, but since that day I have been more aware of the range of methods I use for my practice and they range of methods that exist and I know I can use them some day.

 I guess the method that I have used in many projects throughout my past has been something close to ethnography, the interview and survey. However, I have never considered it as ethnography, although it is a part of it. As a result of this module, I have now a better understanding of what ethnography is and how I can use it. In fact, I am using it for my final project. Furthermore, I consider it a good starting point for a project when you don’t know how to start working on it. Observing people is a very rich source of information where you can extract many good insights from to get started. The exercise we did with John that day opened my eyes to realise how useful this method can be.

Another method that I’ve found it useful was Practice-based Research Methodologies explained by Gabi Arrigoni. Indeed, I have realised that with all the projects I have been doing throughout the year, I put in practice this concept of “thinking through making”, which is what Arrigoni mentioned in class: getting knowledge through ‘action’ (Schön, D. 1983).


From the sessions that belong to the Enterprise part of the module I have learned something that I find very important for my formation but it has always been a missing piece in the previous university education that I have received so far: how to make a living of your work.

Although my conclusion is not very positive but a confirmation of what I already knew (it’s hard to make a living as an artist), I still find very useful what I learned thanks to the speakers we have had the pleasure to listen to.

As I have mentioned before I don’t see myself as an artist exhibiting my work on a gallery, museum, etc. Therefore I don’t think I will ever apply for any calling for artists in museum, institutions etc. (I should never say never though). However, when I say that have found this module useful it is because if I end up again working on the adverting industry again or running my own studio, I will apply the knowledge I’ve got in this module. When I said before that none has taught me how to sell my work, I think it’s the one of the biggest flaws of the university education I have received so far. I have the impression that the university system (at least in my country) just teaches you how to become an artist (the knowledge, the techniques etc.) but no one teaches you how to become a businessperson. Liked or not, that’s part of being an artist, it’s a though one that no ones likes it but it is still part of the job. So I appreciate that in this course we have got the chance to learn that, to see what’s after education from real testimonials. It was hard to listen that it’s difficult to make a living from art, that’s why some artists are also PhD students, like the speaker Tess Denman-Cleaver, but at least we heard the truth, and we all know that sometimes the truth hurts.

As a result of this module, I learned how to apply for funding, at least what things I should consider when I am trying to get a funding. For example: if the project is feasible (perhaps the most important point to highlight in an application), if it’s something that I am capable of doing it, if it is has social impact, think about the aimed audience…

This is probably the highlight of what I learned from the speakers Tess Denman-Cleaver and John O’Shea. Alexia Mellor, on the contrary, made me realised how important is to analyse failures from a constructive way. Because everything is an on-going process, and perhaps a failure that you had in the past could be the starting point of something good coming. I guess I have been always analysing my works, but very briefly, without spending too much time on it. Now I will be aware that I need to analyse my work deeply in order to improve. To finish, I would like to say that Gabi Arrigoni made me realise that they are order places rather organisations or institutions directly related to art (like the Arts Council) where artists could find opportunities such as Welcome Trust and Future Everything.

HSS8121: Creative Entrepreneurship Project


‘What facial expression do you perceive?’ is the name of my proposal for this part of the assessment.It’s an interactive photo exhibition, which aims to show the diverse range of facial expression across different cultures. My initial inspiration comes from a study from 2012 that mystifies that wider belief that some emotions are universally recognised in facial expression. Facial expressions of emotion are not culturally universal[1].’ It’s the name of the study that suggests that ‘expressions of the major emotions like happiness, sadness, anger, etc. may be strongly culturally driven.’ There is another study from 2014 that also supports the previous one, which is called  ‘Perceptions of Emotion From Facial Expressions Are Not Culturally Universal: Evidence From a Remote Culture.’[2] The main finding of this last study indicates that perceptions of emotion are not universal, but depend on cultural and conceptual contexts.Thus my proposal is to make a visual representation of these findings. In order to approach this, firstly it will be necessary to do some ethnographic work to build the body of content of the exhibition

[1] Jack, RE, Garrod, OGB, Yu, H., Caldara, R., Schyns, PG “Facial expressions of emotion are not culturally universal.” PNAS : 1-4, 16 April 2012. DOI: 10.1073/pnas.1200155109

[2] Gendron, M., Roberson, D., Jacoba, M., Feldman, L. “Perceptions of Emotion From Facial Expressions Are Not Culturally Universal: Evidence From a Remote Culture”. American Psychological Association: 2014, Vol. 14, No. 2, 251–262 1528-3542

The proposal is divided in two parts.


This first part will take place in the museum and it consists of a set of one or two screens, each of them will contain a photo of each volunteer.

They are touchscreen, as a question will show up so the audience can react to it choosing one of the answers provided. That question is ‘what is he/she feeling?’ giving the major emotions are choices for the audience.

After that, the correct answer will come up with brief information explaining how people from that culture express that specific feeling (a knowledge that will be produced in the creation of the work).

So the idea is that the audience will notice a difference in how people from different cultures to the western ones perceive common emotions as sadness, happiness etc. breaking that general belief facial expressions are universals.


The second part will take place in social media, but with the exhibition at the museum as a starting point. This means that I am also proposing a social media campaign on Instagram called #myfacialexpression. After seeing all the photos of the exhibition being displayed on screen, the audience will receive a audio-visual stimulus from the screen (different each time) that will provoke a feeling in the audience, such as sadness, fear, fun, etc. A picture from a webcam on the screen will capture that emotion and a sentence will come such as ‘would you like to see what’s the people’s perception of your facial expression?’ If the audience answers yes, that picture will go the Instagram account of the Museum with a titles that says ‘guess #myfacialexpression’ in different languages, so people around the world could write what’s the emotion they are perceiving.

As the National Media Museum doesn’t have an Instagram profile, I will take care of creating one as well as extending this campaign to other social media platforms such as twitter.


DMS 8013: Potentiometer & Graphic


I did this work before the Post-it messages one but I didn’t upload it till now. It is also a piece of work based in serial communication between Arduino and Processing.

Basically Arduino has a potentiometer that send data from it to Processing, which converts the data in a graphic. 

See the result below

- the Potentiometer works well with the software

Click here to view the embedded video.

- the Graphic processing

Click here to view the embedded video.

See below the code:


void setup() {
// initialize the serial communication:

void loop() {
// send the value of analog input 0:
// wait a bit for the analog-to-digital converter
// to stabilize after the last reading:

import processing.serial.*;
float xPos = 0; // horizontal position of the graph
float yPos = 0; // vertical position of the graph

Serial myPort;
// change the number below to match your port:
String portName = Serial.list()[2];
void setup () {
myPort = new Serial(this, portName, 9600);



void serialEvent (Serial myPort) {
// get the byte:
int inByte =;
// print it:
yPos = height – inByte;
void draw () {
// draw the line in a pretty color:
line(xPos, height, xPos, yPos);
line(xPos, height, xPos, yPos);
// at the edge of the screen, go back to the beginning:
if (xPos >= width) {
xPos = 0;
// clear the screen by resetting the background:

} else {
// increment the horizontal position for the next reading:

* Obviously this code is not mine. But if I am honest, I don’t remember the exact source where I took it from as I have been checking many websites, many different codes, I’ve been constantly changing the code, so I think the best thing to do is to post the link I used as a reference:


DMS8013: Post-it on the fridge


In this post I am going to show one little work I did based on serial communication between Arduino and Processing. As I stated on a previous post, my intention with these series of work was to work on “interaction in the distance”. In this case the interaction is between Arduino and Processing.

The exercise is about changing images in Processing through a pushbutton in Arduino. As I said before,  I am aiming this assessment as a sort practice for my final project.  This final project is going to be two objects (devices) that  communicate to each other and they are meant to be used by people who are in long-distance relationship. So I worked in this exercise thinking that it could be a little screen or display  that one of the member of the couple could put on the fridge (this would be what you see in Processing’s window) and the other guy has a button (the Arduino).  Hence, the idea is to recreate a post-it message’s thread that people who live together usually do when they are not home at the same time.  I am talking about leaving a message to the person you are living with by a post-it on the fridge. As the guys who are in a long-distance relationship can’t leave post-it physically, this a way to do something similar while being in the distance.

Hence, in technical terms, this could be summed up as it follows: the Processing has all the post-it messages that just show up when someone else pressed the button on Arduino.

The first thing I did was to practice the serial communication between Processing and Arduino with a simpler exercise: controlling the LED Pin on Arduino by mousePressed on Processing.

Click here to view the embedded video.

Afterwards, I tried to used the code done by Fabian Winkler, but it didn’t work out, I couldn’t run the sketches. So what did I do? I was thinking “hum if Tom was here he would tell me to break down the whole exercise and start from the beginning. So the first thing to do it’s to check it Arduino is working well”:

1) Checking Arduino: I had to add a LED pin to check if the breadboard was communicating with the laptop. In this checking, I didn’t include the serial communication.

Click here to view the embedded video.

2)Then I added the Serial Communication

Click here to view the embedded video.

So once I made sure that Arduino was working perfectly. I checked the Processing’s sketch.

4) Checking processing: as I way to check if Processing’s sketch was OK was to try to do the same thing that Arduino would do but inside of the Processing’s sketch. What do I mean? Instead of using Arduino to change the images on Processing, I would do it with the mouse with no need of using Arduino. It worked

Click here to view the embedded video.

Then, once I confirmed that both, Arduino and Processing work well independently, I had to try to a serial communication  between them. It does not work though. In the video we can see that there is serial communication coming from Arduino. Whenever I press the button, the number 1 shows up. However, for a reason that I don’t know, it seems that Processing is not receiving the information.


Click here to view the embedded video.

But it does, according to this, it is receiving the information from Arduino,  because  at the bottom we can see the number 2 twice, which were sent by Arduino.

So, I still don’t know what the problem can be. I am figuring out as we still have some 2 days left before the deadline. I guess that being sick and with allergies is not a big help

See below the code I’ve used from the source I have mentioned at the top of the post:


int switchPin = 2;
int LEDPin = 13;
int buttonState = 0;
// the setup routine runs once when you press reset:
void setup() {

// make the pushbutton’s pin an input:
pinMode(switchPin, INPUT);

// initialize serial communication at 9600 bits per second:


// the loop routine runs over and over again forever:
void loop() {

// if switch is ON (pressed)
if (digitalRead(switchPin) == HIGH) {

digitalWrite(LEDPin, LOW);

}else { //IF switch is OFF (not pressed)




import processing.serial.*;

Serial port;
int val = 0;
int oldval = 0;
int numFrames = 4; // The number of frames in the animation
int frame = 0;
PImage[] images = new PImage[numFrames];
void setup() {
size(500, 500);
images[0] = loadImage(“0P.jpg”);
images[1] = loadImage(“1P.jpg”);
images[2] = loadImage(“2P.jpg”);
images[3] = loadImage(“3P.jpg”);


port = new Serial(this, “/dev/cu.usbmodem1421″, 9600);

void draw(){

if (0 < port.available()) {
val =;
if (val != oldval && val == 1) {
// the line above makes sure we advance only one frame with
// each pressing of the button
if (frame<numFrames-1) {
frame = (frame+1);
} else {
frame = 0;
image(images[frame], 0, 0);
oldval = val;


DMS8013 Digital Media: on the way to the assesment


After talking to professor Tom, I decided that I am going submit a series of work that have something to do with my final project. As my final project will imply communication with network: from one computer to another, from a smartphone to a laptop… from one device to another device in general. I have not figured them out yet.  Anyway, the final project is about communicating two independent objects that are in the distance. Hence, for this assignment, I should submit 3 possible interactions in the distance.

These series of work could be many different combinations to be honest: communication within local network, communication between Processing and Arduino, communication between two Arduinos…

I have not decided yet which are “those” combinations. I prefer to go step by step, exercise by exercise, otherwise I’ll get overwhelmed with many things that I don’t control very well. Therefore, I have started a piece of work  about a communication between 2 sketches of Processing through OSC (send/receive). My next step will be to try that communication between two computers. Then, play with the kind of messages they could be etc.

Once I have this, I will pass to the next piece of work.

I just hope I  have this feeling once I submit the assignment hahahaha

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